Online Content Marketing Trends To Watch in 2017

Content is the reason search began, and it’s going places this year. 2016 had been an eventful year for the content marketing industry, and the events hint in which direction the wind is blowing. These days, people want to learn before they buy, be educated instead of pitched; and while traditional marketing talks at people, content marketing talks with them. Here are a few places content marketing will be going this year.

Mobile Marketing

This Black Friday marked the first $1 billion-dollar mobile shopping day in US history, and what does that tell us? With mobile phones becoming faster, with increased bandwidths and the fact that all audiences have at least one untethered device, this may be the year for mobile marketing. But mobile marketing is highly permission based, so require completely unique marketing strategies such as making your website more mobile-friendly and simplifying the process of mobile transactions on your website/app.

Video and Visual Marketing

YouTube is the second largest search engine, and so it is important now to start incorporating videos in content marketing strategies. But still, most brand’s strategies are hanging on viral videos, whereas they should be trying to deliver inspiring content showcasing their products on a regular basis. Well made, product directed videos manage to reach their target audience more easily than written content because most of us would prefer to watch a video than reading an article. Facebook, Instagram, and Snapchat have already added live video upload feature.

Influencer Marketing

Influencer Marketing is the hottest topic that has recently come up. The social media app, be owned by YouTube celebrity Casey Neistat, who amassed 6 million followers through his video blog, has been shut down after being bought by CNN for $25 million. Influencer marketing is shifting from partnering with content creators and distributors to flat-out buying them.

Emails and E-newsletters

Emails are far from dead and have recently been rated as the most important channel for earning success in content distribution for any organization. Emails have revolutionized the content marketing industry because without good content email marketing is a flop. E-newsletters are the best examples of how content marketing can be used to deliver value to prospects and clients.

Native Marketing

Native marketing has often been called the “gateway drug” to the world of content marketing. While in content marketing, the brand owns the media where it shares its content, in native it is bought. This shifts the focus to writing good quality content. The paid native promoter makes sure that the content reaches its audience, while the content writers take care that the content reaches their audience’s audience.

Social Media

Algorithm changes by social media platforms like YouTube and Facebook are costing traffic to clients. Companies who have made their social home in Facebook’s rented land, are now opting for their own content website and paid promotion to grow an audience. But on the other side social media is also evolving rapidly. Facebook and Twitter greatly control the distribution of viral content with their trending topics. Snapchat has recently surpassed Facebook in video views. So, of course, social media sharing can happen, but the brand doesn’t need to be present on that platform for sharing to happen.

Print Revival

Airbnb and publishing partner Hearst recently announced the launch of a new print magazine appropriately called Airbnb mag. The magazine will be distributed to Airbnb homes and include content created and curated by people who provide and use the Airbnb service. In 2017, marketers would look to cut through the digital clutter with what else but print media.

Today’s marketers know the only way to win at content marketing is for the reader to say, “This was written specifically for me”. So in 2017, content writers would be looking to write content targeted at a permission driven audience. We will see greater evolution in social media and mobile marketing while at the same time resurgence of emails and print media. Yes, 2017 is going to be an interesting year for content marketers.

 

Best Bluetooth Speakers in India

The recent development of technology continually brings innovation to people’s lives. Stuff gets super handy especially the music box. It was not so long ago that when we think of speakers what comes to our minds first are big huge boxes. Today, small and portable speakers can match the amazing sound quality of those conventional speakers.Additionally, anyone can play music just anywhere with the wireless technology. The mobile phones have this popular Bluetooth function.Now anyone can connect the newest scientific sound technology of Bluetooth speakers.They require very low input power to work.

2

Bluetooth is simply a wireless technology that lets two devices talk to each other. In the case of Bluetooth speakers, smartphone, tablet, or other device transmits to the Bluetooth speaker which uses its built-in amplifier and speakers for playback.Under normal circumstances, speakers need a cable linking them to an audio source.

Bluetooth speakers avoid this physical-cable limitation by relying on the same Bluetooth protocol and audio system that underlies Bluetooth wireless cell phone earpieces and in-car Bluetooth speakerphone systems.

 

Thanks to integrated Bluetooth speakers, the speakers here work with Android, iOS.

Any Bluetooth-enabled device, including most laptops and desktops. Also, they don’t require a Wi-Fi network, making them much more flexible than Apple-only AirPlay speakers. Still, there are a few things to consider when picking a Bluetooth speaker.

 

Form Factor:

Bluetooth speakers are easily portable, but they don’t have to be. Some speaker systems are built for connecting to your PC or HDTV, and Bluetooth connectivity is a secondary function, as an example the excellent Audioengine HD3. These types of speakers are great but if you want wireless audio at home, you can’t easily pull either of them around, unlike many of the smaller, more bag-friendly speakers on this list.

Durability :

Not all portable speakers are built to be carried out outdoors, or used by the pool. Rugged speakers can handle splashes, dunks, drops, and gunk and keep running. If you want to try that with the non-rugged speakers on this list, you’ll find yourself with a brick instead of an audio device. Look for speakers with IPX(Internetwork Packet Exchange) ratings and guarantees of water and shock resistance.If you want to carry them around to the beach, the lake or the slopes.

Connectivity :

Beyond an auxiliary input, you can connect your smartphone or tablet with a wire, if you wish, cable inputyou would be lucky to find much else in the way of connectivity on most Bluetooth speaker systems. Even cable input isn’t a certainty if you’re getting a particularly small or inexpensive speaker.

Audio Quality:

Unless portability is at the top of your priority for a bluetooth speaker, sound quality is foremost. Plenty of speakers don’t offer much in the way of features, but produce top-notch audio quality. Big bass isn’t for everyone, but unless your speaker is downright tiny, it should be able to reproduce low frequencies accurately without distorting at high volumes. Clarity is more important than absolute power, and a balanced, clean sound should be your goal when shopping for a speaker.

Portability:

Most, Bluetooth speakers use rechargeable batteries, so you can take them anywhere and use them without a power outlet. Some larger speakers, especially those intended for home theater or PC use, need a dedicated power supply to run, even though you can connect your devices to them wirelessly. Size is often a trade-off for power; the smaller a speaker, the less powerful it will likely sound.

Price :

Bluetooth speakers come in a wide range of prices.Don’t think, however, the most money always buys the best overall product. Truely speaking, higher-end models do sound better, but sometimes they lack the features you might expect for the price. The trick is to get the best sound, along with the features you want, at a price you can afford. The easiest way to get the best price: Shop around online. You’ll often find prices well below list if you do a little bargain hunting on the online shopping.

Choosing the right bluetooth speaker can be tricky given the huge number of options available. We’ve listed the rates we found online, but it varies from shop to shop, so compare prices in the local markets to get the best deal. Here are our five best product.

  1. JBL Flip:The JBL Flip is highly portable, good looking and sounds great too. The thing is that the battery life is very poor, so this one is for people who’re not always on the move and want something good looking and portable.

    Design – The compact JBL Flip is cleverly designed and it can be used either horizontally or vertically. The speaker is cylindrical shaped. All the controls are on the top, at power button, volume up/down and phone answering button. The power cord plugs into the back and there is an auxiliary input right next to it. It also includes a rechargeable battery for playback up to five hours.

    jbl-flip-3-08Performance – The JBL Flip is a powerful portable unit with clear sound. There will be no complaints about the loudness of it, as with 10W of peak output from its dual speakers. Keeping the speaker portability and microphone combination in mind it is great for the value.

    Pros

    • It can be used horizontally or vertically.
    • Call answering capability

    Cons

    • No remote control
    • Poor battery life

    Price – Rs. 4,286 (In Flipkart)

     

    2.Logitech UE Mobile Boombox:

    If portability is not your top concern, then this speaker is the one to buy. It isn’t the most powerful or the most portable, but it’s a highly competent jack of all trades that can also be used as a speakerphone for calls.

    Design – Logitech UE Mobile Boombox sports a small, rectangular brick design that looks and feels premium. The speaker comes in attractive color options and is small and light enough to be carried around in your bag easily. The top has Bluetooth and volume buttons both. The power switch, battery indicator light, charging port, and 3.5mm audio-in jack are on the back of the unit.DSC_0010

    Performance – The UE Mobile Boombox seems to hit the sweet spot between portability and performance, with the quality of sound surprising on almost all fronts. However, the given size of the speakers one must add, the bass leaves a lot to be desired, but other than that the speakers hit all the right notes. You can pair it with your Bluetooth-enabled phone and enjoy voice calling thanks to the built-in mic.

    Pros

    • Two devices can be paired at the same time
    • Call answering capability
    • Good battery life

    Cons

    • No remote control
    • Less bass

    Price – Rs. 3,999(In Flipkart)\

    3.Creative D100:

    The D100 is for people who want their speaker to be seen and not just heard. There’s also the option of using AAA batteries, which can keep you going that little bit extra in a party, but it comes at the cost of some portability, so these probably aren’t for speakers you would carry when you’re packing for a flight.

    Design – The Creative D100 is a good looking two-channel speaker with Bluetooth 2.1 + EDR wireless chip. On the front, it has a Bluetooth pairing button and volume up down key, while the back has a 5-volts AC power inlet, a 3.5mm jack for auxiliary input and a power on/off button. The speaker also fits in four AAA size batteries at its base for DC power. An overall speaker is the biggest of the lot and weighs a little less than one kg or 2.2 pounds.41VlBfVDRHL

    Performance – The Creative D100 has got a very impressive sound quality with impressive low-end range. Also, the speaker is loud enough and it can easily fill a room with sound from a corner.

    Pros

    • Great Sound
    • Great looks

    Cons

    • No remote control
    • No Microphone for calls

    Price – Rs. 5,852 (In Amazon)

    4.Jabra Solemate 

    This speaker is designed to be loud and to have a solid bass thump. A rugged design and additional features like NFC make this speaker a good buy but some might find the bass a bit too much to take, as it overpowers the rest of the sound.

    Design – The Jabra Solemate Mini has a rubbery exterior on offer, which is splash and dust resistant also. The speaker can be paired with NFC along with the Bluetooth. Top of the speaker has three buttons – one center button to answer or end a call, one for volume up and one for volume down. With the long press of either volume button mutes/unmutes the microphone and call button also tell the battery status. On the right side of the speaker, there are the power button, 3.5mm auxiliary input port, and micro-USB charging. The bottom surface has tooth-like ridges and a reverse S-shaped channel that holds an included 3.5mm audio cable.

    Jabra_SolemateMini_image_viewer_1440x810_05Performance – The Jabra Solemate Mini delivers big sound in an ultra-portable size unit. There are two grilles on either side of the unit which cover the front and rear. The rear panel also emits some sound. It works well with about 80 percent volume but does distort a little with 100 percent.

    Pros

    • Powerful sound
    • NFC support

    Cons

    • No remote control
    • Bass overpowers clarity

    Price – Rs. 3,900

    1. Amkette Trubeats Metal:

    If your concern is skewed towards money when talking about value for money, then the Amkette really delivers. It doesn’t sound as good as some of the other speakers listed, and the battery life is relatively bad, but it’s competitively priced and has a durable seeming metal body.

    Design – The Amkette Trubeats Metal speaker is built with cylindrical metal alloy drum and is very compact. This makes it an easy fit for the backpacks or even pockets. At the bottom of the speaker drum, there are buttons for pairing the device, changing the track and answering a call. Also, there is a 3.5mm auxiliary input with a mini-USB charging port for charging the built-in battery. The speaker overall feels very thick and solid with the metal weight.SDL255732549_1Performance – Amkette Trubeats Metal performs very well for its size. The metal alloy drum produces good bass and is loud enough for a 40mm driver. The additional features like changing the tracks from the speaker and answering a call with the inbuilt microphone make it good value for money.

    Pros

    • Metal cylinder fits 40mm speaker
    • Call answering and track changing capability

    Cons

    • No remote control
    • Average battery life

    Price – Rs. 2,199

ভালোবাসতে ইচ্ছে হয়

কাউকে খুব ভালোবাসতে ইচ্ছে হয়,
ফোনের ওপাশ থেকে নরম গলায়, “এই শুনছো” শুনতে ইচ্ছে হয় ||
ফোন ধরতে দেরি হলে, অভিমানী কান্না শুনতে ইচ্ছে হয় !!

কাউকে খুব ভালোবাসতে ইচ্ছে হয় ,
দুজনে মিলে মধ্যরাতে খোলা আকাশ দেখতে ইচ্ছে হয় ,
ঘাসের উপর কাশফুলের বালিশ পেতে জোৎসনা পোহাতে ইচ্ছে হয় ||

ভালোবাসতে ইচ্ছে হয় খুব ,
স্নিগদ্ধ সকালে তার কণ্ঠ শুনে ঘুম ভাঙাতে ইচ্ছে হয় ||
তার মিষ্টি কণ্ঠে “প্লিজ কিছু খেয়ে নাও শুনতে ইচ্ছে হয় !!

কাউকে খুব ভালোবাসতে ইচ্ছে হয়
পাশাপাশি হাঁটার সময় তার হাতের ছোয়া পেতে ইচ্ছে হয় ||
শক্ত করে হাতটা ধরে তার ঠোঁটের কনের কথা শুনতে ইচ্ছে হয়;
“ভালোবাসি, অনেক বেশি ভালোবাসি তোমায় “………

Four things that an employer looks for in a prospective employee

We live in a corporate world dominated by employees of big companies and to survive in this world, one does many things which he/she would not want to do but has to. Before going for an interview, most of the people search for Google ‘Best methods to impress the interviewer’. On Quora, Job Interviews has 274.5k followers and 35.9k questions. What does that tell you? Here’s what you need to know about what employers need in perspective employees.
1. Punctuality: No employer wants his employees coming in at 9:30 for a 9 a.m. job. Big MNCs have a fixed time to start the day’s work, your bosses would not want you to be late. As Thomas Chandler Haliburton said “ Punctuality is the soul of business” So, reach early for your next job interview.
2. Commitment or Faithfulness to a company: Nobody likes to conduct job interviews every day. If you are joining a company, stay there for a year at least. A duration of working for three months for a company will put a negative impact on your resume. As Abraham Lincoln said, “Commitment is what transforms promise into reality”.
3. The desire to work: In a world where employees look to avoid office half an hour before leaving time, your boss will be very happy if you stay an extra ten minutes and complete the day’s work, thus increasing the company’s efficiency. As they say, to become a one-night wonder, you have to practice for years. More famously, as Napoleon Hill said: “ The starting point of all achievement is desire”.
4. Open-mindedness and Flexibility: To fit into the big companies, the most important quality is open-mindedness. Suppose, you join an electronics company and a month later they are making sports equipment. You have to deal with it. All the big companies want to expand these days. As Malcolm Forbes said, “ Education’s purpose is to replace an empty mind with an open one”.

How Chatbots Helps To Grow Your Business

In our competitive world, Everyone is trying to grow their own business. To increase our business Text messaging helps us to communicate with customers.Now customer service industry is mainly focusing on the Chatbots. Chatbots is the next big thing for IT industry in 2017.

Chatbots is a computer program which is designed to simulate a conversation with human users through the Internet in textual methods.We can also call it Artificial Conversational. It’s really wide, varying from functional to fun and it can implement in any major chat product like Facebook Messenger, Telegram, Slack, text messages, is being sortKik Messenger etc. Chatbots have the capability to interpret human speech or inquiries and instantly decide which is being sorted out. Sometimes we can’t realize it, but when it comes to buying tickets, hiring Uber, chances are high that there’s a chatbot living in your device messaging app.

Where the activity really happen

Chatbot

Instant Customer Support:

Now, instant customer support is the most important things to grow your business.Waiting for support is the worst phobia for any customer.Chatbots can alleviate customer service agents, by helping with basic, repeatable customers’ queries. A customer service rep can step in later to handle more complex tasks when needed.It will be easier for him than looking through all the variety of items that an online store has to offer. A customer can just talk to a chatbot and gets what he want. And he’ll get help no worse than with a live consultant! Also, a chatbot is available 24/7, and a user will appreciate a personal approach to him.

Special Service for Customer and increased sales:

A chatbot can search a product catalog and make personalized recommendations for a customer.Assume, a customer tells a chatbot they’re looking for Apple Laptop. The chatbot can help to pull items with proper details for the customer. Once a customer decides to buy the product, the entire sales process may be handled by chatbots as well. Many companies want to make sure that they provide a balance between automation and human assistance.Then the company can ensure that customers have access to human agents as well.

Transmitting :

Another extremely useful feature of Chatbots is Transmitting.You would not have this feature on your website or app, as you can send notifications to users or customer according to their queries in a chatbot. So this will be a much more targeted transmitting based on customers likes and dislikes. Have launched a new product? Send a notification about it to a user who will definitely like it. Besides, sending notifications to the customer is free of cost.

Subscriptions :

A user can subscribe to your news, social media profiles like facebook, chatbot  istwitter and get updates from all the resources in one chatbot.The broadcasting based on subscriptions will be sent only if a resource has an update.After using this features with chatbot is building platform, will help to constantly improve your online store chatbot.

 

This year, 2017 is a year of changes, time to rethink about the customer-seller relationship, and it’s time to look at e-commerce differently.Many believe chatbots will transform customer service as we know it. They can also increase sales. By creating an automated, they can be a first point of contact with the customer.If you want your business to be successful, you’ll definitely create your own chatbot, as it’s not only a trend we all have to follow but it also a new vision of sales market.

 

 

Datahut

Datahut is a highly scalable and enterprise-grade web data extraction platform for all your data needs.It helps businesses scrape data from any website through our cloud-based data as a service platform.

But before going details about Datahut we have to know about Web Scarping. Web Scarping is the latest software technology of extracting data from various websites. Web Scarping is an easy process of directly extracting data from the World-wide-web. Web Scarping or Crawling have no issues in running a web crawler to access publicly available content on the internet. As long as we don’t crawl at a disruptive rate, scrapers do not breach any contract.

Different kind of Web-Scarping Services :

1.Code it yourself : By using capable technical team, we can build web scrapers using technology like Scrappy which is a free and open source web crawling framework, written in Python ; Nokogiri which is an HTML, XML, SAX, and Reader parser ; Apache Nutch which is a highly extensible and scalable open source web crawler software project..
Advantages: Control over data extraction.
Disadvantages: Very costly and long-term process compared to DaaS and DIY tools.

2. Do It Yourself Tools:
DIY tools easy to handle for non-tech guys to get data from websites.Like Connotation which refers to a meaning that is implied by a word apart from the thing which it describes explicitly; Kapow is a company that provides an API (application program interface); Mozenda is a point-and-click web scraper that anyone can use.
Advantages: Easy to access the source code.
Disadvantages: Need a full-time technician to monitor and costly compared to DaaS.

3. Data as a Service: Cousin of software as a service. DaaS can directly plug data streams into analytical tools. Specially Datahut is a DaaS service provider. Advantages: No resources required and cost effective.

Advantages: No resources required and cost effective . Disadvantages : No access to source code .

Disadvantages: No access to source code.

Use Of Datahut :

1. Open source technologies are used.

2. The only user owns the code and data.

3. Affordable and very cost effective in the long run term.

4. The best option for Businesses and startups.

5. Analytics and Visualization are easy.

অবুঝ তুমি

তোমায় ছাড়া একা খুব ভালো আছি।
শুধু ঘুমহীন রাতগুলো খুব মিস করি।
কত রাত ভোর করেছি,
তবু যেন কথার ঝুরি ফুরোতই না।
এখন খুব ভালো আছি।

মোবাইল এর চার্জ শেষ হওয়ার ভয় নেই।
সকাল বেলা ক্লাস মিস করে স্যার এর গালি খেতে হয়না।
দেখছো কত ভালো আছি তোমায় ছাড়া ।
তোমাকে এখন আর মনে পরে না।

কোনার টেবিলটায় চুপচাপ বসে থাকি ,
কফি শপএর মামাটা অবাক হয় একা দেখে
হয়তো তোমাকে দেখে অন্য কারো সাথে |
কিচ্ছু মনে পরে না আমার ,
শুধু তোমার টোল পরা গালদুটো ছাড়া
জানো তবু খুব ভালো আছি ||

শুধু রাতে খেতে ভুলে যাই
কেউতো ঝাড়ি দিয়ে বলেনা,,এই ভাত খেতে যাও নইলে কথা বন্ধ ||
আমি চাইও না আর কেউ বলুক ||
সত্যি খুব শান্তিতে আছি তোমাকে ছাড়া ||
অন্তত কেউতো সামান্য সর্দিতে হাউহাউ করে বলবে না,, কতদিন বারণ করেছি ||

আমি চাইনা কেউ আমার শার্টের হাতা ধরে টানাটানি করুক |
আইসক্রিম কিনে দেয়ার জন্য বায়না ধরুক
শুধু একবার হাতটা ধরার লোভ আমি কত আগেই ছেড়ে দিয়েছি |
তবু জানোতো, শুধু শুধু মন খারাপ করি
জানিতো আর আসবে না ||